Eliette Krakora

Founder and CEO THRIVE

Eliette Krakora is the Founder and CEO of THRIVE, specializing in launch excellence and strategic decision-making under uncertainty. She brings more than twenty-five years of strategic consulting experience and has materially contributed to launch strategies for therapies with over $100B in revenue to date, many of which achieved category leadership.

She has lived and worked across Europe, North America, and Asia. Her work spans every major therapeutic area and modality, from ultra-rare gene therapies to primary care medicines prescribed to millions of patients, including more than 20 rare disease areas in the past five years alone. Eliette works with commercial leaders, chief executives, and boards on the decisions that set a launch on its path, and she is at her best when the launch is complicated and the stakes are high. Based in Los Angeles, working globally

Pharma Launch Excellence Summit Conference Day 1: Wednesday September 30

5:00 PM Presentation/Case Study: Launch Excellence 2035: Winning in an Era of Exponential Change

Many studies, including the THRIVE Launch Success Code™, show that roughly half of new pharmaceutical aunches miss their forecast, and the industry has learned a great deal about why. But every study of launch, THRIVE's included, is built on the market as it is. That market is being remade in front of us. AI, genomics, and other exponential technologies are advancing and converging at extraordinary speed, and together they will reshape how therapies are

discovered, evidenced, approved, prescribed, paid for, and adopted. What makes a launch succeed in 2035 will not be what makes one succeed today. Some of today's drivers and barriers to launch success will still matter. Others will become obsolete. And some of the factors that will decide the winners are not on

anyone's list yet.

Attend this session to:

• Explore several plausible worlds for pharmaceutical launch in 2035, each reshaping who decides, who prescribes, who pays, and how quickly markets move

• Understand what launch excellence looks like in each of those worlds, and which no-regret moves to

start now

• Leave with a way of thinking about uncertainty that applies to your next launch, not only the one a decade from now

Check out the incredible speaker line-up to see who will be joining Eliette.

Download The Latest Agenda

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