Elyse Muñoz
Associate Director, Market Intelligence CSL Behring
Pharma Launch Excellence Summit Conference Day 2: Thursday October 1
2:30 PM Presentation / Case Study: From Data to Story: Why Great Science Doesn't Always Win
Clinical data alone does not guarantee adoption, effective communication & value proposition is critical. In this session, the speaker will delve into how they are driving launch impact in their organisation through:
• Translating clinical data into clear value propositions
• Balancing evidence with storytelling
• Differentiating in competitive markets
Check out the incredible speaker line-up to see who will be joining Elyse.
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