German Guerrero

AI is rapidly entering launch planning, but many teams are still working out where it meaningfully improves speed, quality and decision-making. Across medical, commercial, access, analytics and field teams, the opportunity is not just automation, it is using AI to improve insight generation, content development, stakeholder engagement and launch execution without losing rigour, compliance or human judgment. Attend this session to delve into a range of perspectives on:

• Identifying where AI can reduce launch workload and accelerate readiness

• Applying AI to insight synthesis, content development and customer engagement

• Balancing speed, compliance and quality in AI-enabled launch workflows

• Supporting leaner teams while maintaining launch performance and impact

Medical Affairs is not one function, it is a connected ecosystem of teams shaping evidence, stakeholder engagement, field readiness, medical intelligence and scientific credibility before, during and after launch. As products become more complex, launch success depends on aligning Medical Strategy, Field Medical, HEOR, Medical Information, Scientific Communications, Medical Operations and data-driven insight earlier and more deliberately.

• Aligning medical strategy, field medical and scientific communications

• Connecting HEOR, RWE and evidence generation to access needs

• Using data and medical intelligence to guide launch decisions

• Preparing Medical Information and field teams before approval