Geula Jaffe

Chief Commercial Officer & US Country Head Orion Pharma

Pharma Launch Excellence Summit Conference Day 1: Wednesday September 30

8:30 AM Opening Panel Discussion: Where Do Launches Actually Fail, and Why? Fixing the Gaps Between Strategy, Access, Insight and Execution

Launch strategies are more sophisticated than ever, yet outcomes remain inconsistent. Some organizations point to execution gaps, others to strategy, alignment, or external market dynamics. So where do launches really break down? Attend this session to delve into:

• Exploring where launches fail across strategy, execution and alignment

• Understanding the role of cross-functional coordination in outcomes

• Identifying the biggest drivers of successful vs underperforming launches

Pharma Launch Excellence Summit Conference Day 2: Thursday October 1

8:30 AM Opening Panel Discussion: Launching in Oncology - Differentiation, Evidence and Engagement in the Most Saturated Market

Oncology remains the most competitive and fast-moving therapeutic area, where differentiation, speed and stakeholder alignment are critical. In this session, the speaker will explore:

• Standing out in crowded and competitive treatment landscapes

• Translating clinical data into meaningful value narratives

• Navigating complex stakeholder and treatment pathways

Check out the incredible speaker line-up to see who will be joining Geula.

Download The Latest Agenda

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