Michelle Estonilo

Senior Biopharma Account Manager Lundbeck

Pharma Launch Excellence Summit Conference Day 1: Wednesday September 30

2:30 PM Roundtable Discussion Groups

Small groups. No slides. No spectators.

Each table is built around a problem teams are actively trying to solve:

• Fixing weak uptake in the first 90 days post-launch

• Getting Medical, Access and Commercial aligned before approval

• What to cut when launch budgets tighten

• Where AI is actually saving time in launch execution

• Dealing with payer pushback on high-cost therapies

You'll leave with:

• How others are approaching it

• What's working vs failing

• Practical ideas you can take straight back

Rountables Include:

AI in Launch: Turning Experimentation into Measurable Impact
Access, Pricing and Affordability as Launch Strategy]
Medical Affairs, Evidence and Scientific Engagement Before Launch
Turning Launch Strategy into Launch Performance
Field Execution, Commercial Ops and Launch Infrastructure

Pharma Launch Excellence Summit Conference Day 2: Thursday October 1

8:30 AM Opening Panel Discussion: Launching in Oncology - Differentiation, Evidence and Engagement in the Most Saturated Market

Oncology remains the most competitive and fast-moving therapeutic area, where differentiation, speed and stakeholder alignment are critical. In this session, the speaker will explore:

• Standing out in crowded and competitive treatment landscapes

• Translating clinical data into meaningful value narratives

• Navigating complex stakeholder and treatment pathways

3:30 PM Presentation: From Launch Plan to Field Impact: Fixing the Last Mile of Launch by Equipping Customer-Facing Teams to Execute

Even the strongest strategies fail without effective execution at the field level. This session will delve into how a range of pharma companies are redefining launch planning and execution through:

• Aligning strategy with field execution

• Building training and enablement models

• Creating feedback loops from field to leadership

Check out the incredible speaker line-up to see who will be joining Michelle.

Download The Latest Agenda

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