Rich Verde

Director, Launch Excellence, Uro-Oncology Ferring Pharmaceuticals

Rich Verde is a Senior Commercial Leader at Ferring Pharmaceuticals who helped build the commercial organization and operating model behind what is now the fourth best-selling gene therapy in the United States. Since approval, he has helped shape the strategy, structure, and cross-functional execution that grew the business from a small core team into a successful oncology launch generating several hundred million dollars in sales and growing. His career has spanned sales, marketing, commercial operations, strategy, and launch excellence. He has built teams, developed talent, led brands, executed complex launches, and most importantly, had a lot of fun doing it.

Pharma Launch Excellence Summit Conference Day 2: Thursday October 1

11:00 AM Presentation/Case Study: Starting at the Finish Line”: When FDA Approval Is the Starting Point

Most launches spend years preparing for approval. This one started there. With no

runway, a small initial team, and no fully established commercial infrastructure, the

challenge was not simply bringing a groundbreaking gene therapy to market. It was

building the team, operating model and go-to-market strategy between approval and

first commercial treatment in record time.

Drawing on a journey from a team of two to a full commercial organization with

significant annual sales, Rich will share practical lessons on building launch capability

when the runway is limited and the stakes are high.

• Building launch capability under pressure with limited pre-market runway

• Scaling people, process and go-to-market models after approval

• Aligning commercial, medical and access around a high-complexity launch

• Creating accountability when roles, ownership and infrastructure are still evolving

1:30 PM Roundtable Discussion: Cell & Gene Therapy Launch: When Every Move Matters

Advanced therapies introduce new challenges across supply, delivery and access, requiring highly coordinated and specialised launch models. In this session, the speaker will delve into:

• Managing manufacturing, logistics and treatment delivery constraints

• Coordinating specialised centres and treatment pathways

• Aligning pricing, access and long-term value

Check out the incredible speaker line-up to see who will be joining Rich.

Download The Latest Agenda

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