Suraj Moorthy

Senior Vice President and Head of Global Strategic Insights EMD Serono

Suraj Moorthy, PhD, MBA is a senior pharmaceutical insights and strategy leader with more than two decades of experience helping guide specialty drug development, commercialization, and portfolio strategy. As Senior Vice President and Head of Global Strategic Insights at EMD Serono / Merck KGaA, Darmstadt, Germany, he leads global teams that generate evidence-based insights supporting investment decisions across the healthcare product lifecycle—from early-stage development through launch and commercialization. Suraj is recognized for his expertise in forecasting, market research, competitive intelligence, and strategic planning, and is a frequent contributor to industry discussions on the evolving role of insights in pharmaceutical decision-making. He holds a PhD from Duke, and an MBA from the Wharton School of the University of Pennsylvania.

Pharma Launch Excellence Summit Conference Day 1: Wednesday September 30

8:30 AM Opening Panel Discussion: Where Do Launches Actually Fail, and Why? Fixing the Gaps Between Strategy, Access, Insight and Execution

Launch strategies are more sophisticated than ever, yet outcomes remain inconsistent. Some organizations point to execution gaps, others to strategy, alignment, or external market dynamics. So where do launches really break down? Attend this session to delve into:

• Exploring where launches fail across strategy, execution and alignment

• Understanding the role of cross-functional coordination in outcomes

• Identifying the biggest drivers of successful vs underperforming launches

4:00 PM Panel Discussion: Rare Disease & Specialty Launch: Solving the Access, Patient Identification and Engagement Challenge

Rare disease launches require fundamentally different approaches, with smaller populations, higher costs and more complex access pathways. Join this session to delve into a range of perspectives on:

• Designing strategies for highly targeted patient populations

• Navigating pricing, access and reimbursement challenges

• Engaging patients, advocacy groups and specialist clinicians

Check out the incredible speaker line-up to see who will be joining Suraj.

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