David William Harris on Overcoming Cold Chain Logistics Challenges for Middle East Market Entry

"In January we have closed more business than we closed in the last quarter of last year, in new entries to the market. If you look at the OECD stats there is an 18% decline in hospital beds in Europe, there is a 32% increase in the Middle East, so the demand is there." In this interview David William Harris, Director, International Logistics Services, Dubai FDI Government Office, speaks to Andrea Charles from Cold Chain IQ, about the differences in the Middle Eastern market and how to navigate the challenges of market entry. Harris also shares his insights on the importance of working with the right partners and the need to reduce lead time with more demand on stock holding and pre-positioning inventory.