Morgwn Shaw

Associate Director – Omnichannel Experience Lead Bristol Myers Squibb

I'm a proven digital leader with extensive experience, and deep passion for technology, strategy, marketing, branding and communications. My current focus on Pharmaceutical Customer Experience has evolved from almost two decades driving digital evolution, adoption and innovation across a range of brands and industries in the UK, Europe, Australia and Asia Pacific. My rampant enthusiasm for the latest tech and trends is tempered by a sound, rational understanding of business realities and strategically applied innovation

2. Konferenztag, 12. September 2024

2:10 PM Data and its Relationship to Content

• Leveraging Data for research, analytics and testing for high quality content creation

• Content performance measurement and continuous improvement

• Automation and tools such as Generative AI for Data-driven content creation

• Balance complex business priorities and customer insights

2:30 PM Table B: Data and its Relationship to Content

• Leveraging Data for research, analytics and testing for high

quality content creation

• Content performance measurement and continuous improvement

• Automation and tools such as Generative AI for Data-driven

content creation

• Balance complex business priorities and customer insights

Check out the incredible speaker line-up to see who will be joining Morgwn.

Download The Latest Agenda

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IQPC Gesellschaft für Management Konferenzen mbH
Adresse: Rosenstrasse 2, 10178 Berlin, Germany
Telefonnummer: 030 52001534
Email Adresse: info@iqpc.de
Registereintragungen: Amtsgericht Charlottenburg HRB 76720
Umsatzsteuer- Indentifikationsnummer DE210454451
Geschäftsführung: Torben Haagh, Richard A. Worden, Michael R. Worden