Are we really ‘enabling patients to act appropriately’?
The ‘Falsified medicines directive’ (2011/62/EU) and the ‘Pharmacovigilance regulation’ (No 1235/2010) will influence some of the information that patients receive about medicines. In both the directive and the regulation, several forms of visual communication are mentioned. Dr Karel van der Waarde thinks that it is unlikely that a modification in the visual presentation has much influence on these actions of people. In this discussion piece Dr Karel van der Waarde explores the impact of the latest falsification and pharmacovigilance regulation on pharmaceutical packaging.
By Dr Karel van der Waarde, Pharmaceuticals Consultant and Graphic Design Researcher Independent
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