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Market Access

Find out everything you need to know about the latest pricing, reimbursement and market access strategies that will drive your business development.
Articles

Targeting New Markets to Improve Pharma Sales Force Effectiveness

Contributor: Pharma IQ
Posted: 7/20/2010

Targeting New Markets to Improve Pharma Sales Force Effectiveness - Pharma IQ

Sales force effectiveness is highly important for companies within the pharmaceutical industry.  Current economic conditions, coupled with increased competiveness, mean that pharmaceutical companies must stay ahead in a changing market. Despite this, it has been suggested by some that... Full Article

Events related to this topic:
Webinar: Marketing globally, locally and regional in a regulatory environment
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Videos

Using Lean Six Sigma to Benefit Pharmaceutical Sales and Marketing and R&D

Contributor: David Hampton
Posted: 8/4/2010

Using Lean Six Sigma to Benefit Pharmaceutical Sales and Marketing and R&D - David Hampton

David Hampton, Vice President at Rath & Strong Management Consultants, shares his insights into how Lean Six Sigma and process improvement methodologies can be more fully leveraged within the pharmaceutical industry at the 11th Annual IQPC Process Exc... Full Video

Events related to this topic:
Webinar: Marketing globally, locally and regional in a regulatory environment
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Podcasts

Keeping the Pharma Sales Door Open

Contributor: Pharma IQ
Posted: 8/4/2010

Keeping the Pharma Sales Door Open - Pharma IQ

Daniel Schick, Executive Director, Commercial Affairs & Key Account Management for Janssen-Cilag, spoke to Andrea Charles from Pharma IQ, about the current challenges facing pharmaceutical sales force effectiveness. In this podcast, he shares his insights on the drastic... Full Podcast

Events related to this topic:
Webinar: Marketing globally, locally and regional in a regulatory environment
More Podcasts
Whitepapers

The Dynamic Market: The Most Important Market Segment for Your Brand

Posted: 9/3/2010

The Dynamic Market: The Most Important Market Segment for Your Brand

The following interviews are part of a Five-Part Series on Marketing Excellence, which draws on landmark IMS research on more than 3,000 new product launches and analysis of 50 in-line brands spanning 10 chronic retail markets. Each offers insights from an IMS expert on best practices... Full Whitepaper

Events related to this topic:
Webinar: Marketing globally, locally and regional in a regulatory environment
About Market Access

Find out everything you need to know about the latest pricing, reimbursement and market access strategies that will drive your business development. This portal will enable pharmaceutical executives to make decisions on pricing and reimbursement, protect their market share, improve margins and create new opportunities in emerging markets.


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