As pharma companies strive for increased commercial success the customer-centric focus can get lost in the adoption of new commercial endeavours. As a result, many have been looking toward the world of design as a way of enhancing their customer engagement and accelerating their position in the market.
In this exclusive report from Pharma IQ, produced in collaboration with Indegene, we dive into why design-thinking trends and best practices are driving commercial transformation in the pharmaceutical industry, as well as revealing how customer excellence can be delivered at scale.
Download the report to discover:
- Exclusive insights from pharma professionals, including GSK and Indegene, on how pharma can deploy design thinking to overcome challenges quickly and efficiently.
- How Covid-19 accelerated the adoption of design thinking as a means to combat the crisis.
- Design solutions to increase business value in pharma.
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