Coupled with the increasing number of drug products coming off patent, greater importance is being placed on the use of packaging for product differentiation within the pharma market. Packaging is therefore fast becoming one of the most important considerations in the growth and success of any drug product.
This is clearly evident from the global healthcare packaging component market, which is
currently valued at $87.3 billion (£54.6 billion).
So whether you need tips or just wish to check that you are on top of your packaging strategy, this whitepaper sets out tips to help you strike a balance between a surprisingly wide range of considerations.
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