Business Development

Are you a service provider to the pharma/bio industry? Find out the invaluable steps you can take to develop your business. Pharma IQ is proud to provide an international, non-biased, central resource, for professionals working in business development and marketing to exchange ideas on best practice and share case studies on business development, strategy, advertising and marketing for the pharmaceutical, biotechnology and healthcare sectors.
 

GSK and Novartis Agree Multi-Billion Asset Swap

Contributor: Gerald Clarke
Posted: 4/24/2014

GSK and Novartis Agree Multi-Billion Asset Swap - Gerald Clarke

Spring cleaning, partnerships and optimism our editor asks is this Spring in the air? Pharma restructuring continues unabated and the latest deals to be announced are some of the biggest yet. GSK and Novartis will be swapping business units in multibillion dollar deals and other, bigger deals on the horizon may reach $100 billion. Full Article »


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Merck KGaA: Building a Strategic Partnership with your CMO

Contributor: Sascha Basten
Posted: 7/10/2012


Merck KGaA: Building a Strategic Partnership with your CMO - Sascha Basten

Sascha Basten, Associate Director, External Transfers and Product Introductions, MS-TechOps / External Maufacturing at Merck KGaA, spoke to Pharma IQ at the GPCM Summit 2012 and explained the key principles behind a successful relationship between their organisation and CMO, while looking ahead to possible challenges and opportunities for both sides of the partnership. Full Video »


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4 Big Buckets on Pharmaceutical Social Media Marketing and Control - Andrea Charles

If you can't talk are you listening? A big challenge for many social media marketers and business development personnel is control. In this Pharma IQ podcast we address common issues companies are facing engaging in heavily regulated industries like Pharma. Shirley Williams from Social Media Pearls delivers her top tips for integrating social media into your campaign and recommends the best social media tools for increasing efficiency. Full Podcast »


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Sample Management, Biobanks and Biorepositories do the Definitions Matter? - Robert Musterer

The definitions of biobank and biorespository are used interchangeably by some and with exclusive definitions by others. Is it important or does this discussion distract attention away from dealing with more important issues? In this column, Robert Musterer deals with these issues and takes a look at what is really important. Full Column »


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Pharma IQ's Audience Breakdown

Find out who makes up Pharma's 78,000k membership in our latest infographic. With details on location, seniority, interest and more, it's a very interesting download for anyone looking to work with Pharma IQ Full Whitepaper »


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