[Webinar] Digital Sales and Marketing for Pharma: Why 91 per cent of buyers prefer to consume interactive content

Make the transition from product seller to solution storyteller and find out why 88 per cent of digital marketers say that interactive content differentiates them from their competition

Secure your place now to hear three leaders in the life sciences industry reveal their stories of digital transformation and demonstrate how to move buyers’ from awareness to decision-making faster


This webinar will take place on:
March 18, 2020
03:00 PM - 04:00 PM GMT

Develop a roadmap to digital transformation success by joining Kaon Interactive for an exclusive Pharma IQ webinar which will offer attendees the information they need to make the transition from product seller to solution storyteller.

Rob Everton, Vice President at Kaon Interactive, will lead an interactive session that will reveal how the company’s interactive sales and marketing application helped Thermo Fisher Scientific yield a close rate of more than 50%.

Hear from three leaders in the life sciences industry as they uncover their stories of digital transformation and demonstrate how to move buyers’ from awareness to decision-making faster.

Our experts will focus on required change for life science companies by focusing on “The Four Cs”: The pace of Change, ongoing Complexity (of products, technology, organizations and the sales cycles), Consolidation (mergers and acquisitions) and the constantly evolving life sciences’ Competitive landscape.

Learn why marketers in the pharma space are looking to innovative technologies such as interactive storytelling, laboratory design and product configuration tools, 3D product demonstrations, and augmented and virtual reality to gain an advantage over their competitors as they look to generate cost savings and increase productivity. Discover how to amplify customer experiences, increase profitability and elevate the expertise of sales teams.

This webinar will help attendees:

  • Simplify complex benefit stories that go beyond the product by using personalized and relevant simulators, calculators and configuration tools.
  • Eliminate inefficacies with laboratory planning throughout the use of industry-leading digital laboratory design tools that help customers visualize and implement solutions within their own laboratories.
  • Reduce the high cost of product shipping, drayage and logistics when transporting instruments to events or customer demonstrations.

Sign up today to hear the latest advice on upselling and cross-selling across a broad portfolio of offerings through the use of workflow storytelling, enabling you to get ahead of the competition by clearly articulating your value differentiation to potential customers.

Confirmed speakers:

 

Rob Everton, Vice-President at Kaon Interactive