SANOFI: Christian Boesch | Implementing a Customer-First Culture in a regulated healthcare environment

SANOFI: Christian Boesch | Implementing a Customer-First Culture in a regulated healthcare environment

Christian Bösch presented about implementing a customer-first culture in a regulated healthcare environment at the DigIT Pharma & eHealth 2024.
In his presentation you can learn about: 

  • Understanding the Need for a Common Customer Focus
  • Creating a Customer-First Culture in Healthcare
  • Shifting the Focus from Compliance to Customer Experience
  • Defining the Target Customer Journey for Healthcare Professionals
  • Driving Global Transformation
  • Conclusion and Takeaways

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Geschäftsführung: Torben Haagh, Richard A. Worden, Michael R. Worden