Audrey Gent

Client Strategy Director Kanga

As Kanga’s client strategy Director Audrey has 20 years' experience in the industry supporting life sciences clients with their go to market strategies. With launch experience in rheumatology, oncology, CNS from patient journey management, landscaping, product positioning, customer segmentation and targeting and measurement planning with a specific focus on channel strategy and optimisation.

Pharma Launch Excellence Summit Main Conference Day 1: Wednesday 2nd December

11:00 AM Panel Discussion: Best Practices for Driving AI Adoption & Change Management Across Your Teams to Optimise Launch Performance

The buzz around the integration of AI in pharmaceutical launches is real, but where is it delivering measurable value today? This session will showcase practical applications of AI across the launch lifecycle, demonstrating how data-driven insights can improve decision-making, optimise commercial performance, and identify opportunities earlier while overcoming data and governance challenges.

• Explaining how AI systems and human expertise can work together to impact launch operating models in your teams

• Outlining practical steps you can take to facilitate behavioural change and optimise change management when integrating AI into launch operations

• Using AI to streamline communication and foster collaborative environments within your launch teams

Check out the incredible speaker line-up to see who will be joining Audrey.

Download The Latest Agenda

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