Pharma Launch Excellence Summit Pre-Conference Workshop Day: Tuesday 1st December
Pharma Launch Excellence Summit Workshop Day: Monday 1st December
8:00 am - 9:00 am
Registration
9:00 am - 10:30 am
Workshop: Building a Launch Excellence Toolkit: Defining Milestones & Tracking KPIs to Optimise Launch Performance
Elif Tek -
Deputy Director - Global Brand Readiness,
Bayer AB
Oyana Goñi Revuelto - Senior Director, Launch Excellence, Bristol-Myers Squibb
Estelle Moritz - Associate Director Launch Excellence, Global Customer Partnership & Supply Orche, Bristol Myers Squibb
Successful launches require more than a strong strategy. They require clear milestones, measurable KPIs, and real-time visibility across every function. This interactive workshop will explore how your team can build a practical launch excellence toolkit to track progress and drive continuous, measurable performance improvement.
Estelle Moritz
Associate Director Launch Excellence, Global Customer Partnership & Supply OrcheBristol Myers Squibb
10:30 am - 11:00 am
Networking Break
11:00 am - 12:30 pm
THRIVE Consulting Workshop
1:30 pm - 3:00 pm
Defining Clear Priorities for Your Oncology Launch to Gain a Competitive Advantage & Drive Commercial Success
Franck Radenne -
Global Launch Lead - Multiple Myeloma,
Pfizer
As one of the most competitive therapeutic areas, oncology requires differentiated launch strategies that accelerate patient access, establish an early market presence, demonstrate product value, and drive rapid adoption by healthcare professionals. This workshop will explore how cross-functional excellence, from regulatory and market access to commercial, can accelerate local launches, improve commercial impact, and differentiate products in increasingly crowded markets.
