Franck Radenne

Global Launch Lead - Multiple Myeloma Pfizer

Pharma Launch Excellence Summit Pre-Conference Workshop Day: Tuesday 1st December

1:30 PM Defining Clear Priorities for Your Oncology Launch to Gain a Competitive Advantage & Drive Commercial Success

As one of the most competitive therapeutic areas, oncology requires differentiated launch strategies that accelerate patient access, establish an early market presence, demonstrate product value, and drive rapid adoption by healthcare professionals. This workshop will explore how cross-functional excellence, from regulatory and market access to commercial, can accelerate local launches, improve commercial impact, and differentiate products in increasingly crowded markets.

• Outlining oncology-specific launch challenges and optimising launch plans to overcome them

• Hearing lessons learned from the multiple myeloma launch to identify which strategies to prioritise for strong therapeutic uptake and market adoption

• Identifying how to incorporate patient needs into your launch strategy to ensure effective treatment management in light of adverse events

• Learning practical tips to streamline launch execution, minimise delays, and accelerate patient access following regulatory approval

Check out the incredible speaker line-up to see who will be joining Franck.

Download The Latest Agenda

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