Pharma Launch Excellence Summit Main Conference Day 2: Thursday 3rd December
Pharma Launch Excellence Summit Main Conference Day 2: Thursday 3rd December
8:00 am - 9:00 am
Registration
8:55 am - 9:00 am
Chair's Opening Remarks
Sophie Hoehlinger -
Former Head of Global Launch Excellence,
UCB
9:00 am - 9:30 am
Panel Discussion: The Future of Drug Pricing in 2027 & Beyond: Learning How the Most Favoured Nation Policy will Influence the Next Wave of Launches from a Commercial Standpoint
Eugene Osei-Bonsu -
Senior Director - Neuroscience Marketing and Strategy Lead - Global Portfolio D,
Takeda
Eugene Osei-Bonsu
Senior Director - Neuroscience Marketing and Strategy Lead - Global Portfolio DTakeda
9:30 am - 10:00 am
Case Study Presentation: Exploring the EU Pharmaceutical Package to Understand What It Means for Your Next Launch
Ana Mitic -
Associate Director Launch Excellence - Marketing Europe, Neuro-Psychiatry,
Teva
Tirzah Kijzer - Senior Director Marketing & Launch Excellence, Teva Israel Ltd
The EU Pharmaceutical Package is one of the most comprehensive reforms of EU pharmaceutical legislation in over 20 years. This session will explore how launch excellence teams adapt their strategies to navigate regulatory change, accelerate approvals, and maintain a competitive advantage across European markets.
10:00 am - 10:30 am
Inspiros Consulting Presentation
10:30 am - 11:00 am
Networking Break
11:00 am - 11:30 am
Panel Discussion: Course Correcting Launches in Real Time: How to Transform Early Warning Signals into Measurable Performance Improvements
Ester Guiu -
Director - Business & Launch Excellence, Global Commercial Operations,
Almirall
The first months following launch present a critical window to influence long-term success. Organisations that establish the right KPIs, identify performance signals early, and respond with agility are better positioned to address issues before they impact commercial outcomes. Converting launch data into rapid, coordinated action is essential to maximising product uptake and achieving launch objectives.
11:30 am - 12:00 pm
Case Study Presentation: Launch Performance Optimisation: Embedding a Data-Driven Culture for Smarter Decision-Making
Jolanda Koenders -
Head of Launch Excellence and New Product Planning, Central South East Europe,
Takeda
Successful launches depend on more than a strong strategy, they require organisations to continuously measure performance, generate actionable insights and align teams around shared objectives. As AI and advanced analytics become increasingly accessible, leaders have a greater opportunity to create a culture where tracking, planning and data-driven decision-making drive better launch outcomes across both global and local markets.
Jolanda Koenders
Head of Launch Excellence and New Product Planning, Central South East EuropeTakeda
