Pharma Launch Excellence Summit Main Conference Day 2: Thursday 3rd December
Pharma Launch Excellence Summit Main Conference Day 2: Thursday 3rd December
8:00 am - 9:00 am
Registration
8:55 am - 9:00 am
Chair's Opening Remarks
Sophie Hoehlinger -
Former Head of Global Launch Excellence,
UCB
9:00 am - 9:30 am
Panel Discussion: The Future of Drug Pricing in 2027 & Beyond: Learning How the Most Favoured Nation Policy will Influence the Next Wave of Launches from a Commercial Standpoint
Eugene Osei-Bonsu -
Senior Director - Neuroscience Marketing and Strategy Lead - Global Portfolio D,
Takeda
Eugene Osei-Bonsu
Senior Director - Neuroscience Marketing and Strategy Lead - Global Portfolio DTakeda
9:30 am - 10:00 am
Case Study Presentation: Exploring the EU Pharmaceutical Package to Understand What It Means for Your Next Launch
Ana Mitic -
Associate Director Launch Excellence - Marketing Europe, Neuro-Psychiatry,
Teva Pharmaceutical Industries Ltd.
Tirzah Kijzer - Senior Director Marketing & Launch Excellence, Teva Pharmaceutical Industries Ltd.
The EU Pharmaceutical Package is one of the most comprehensive reforms of EU pharmaceutical legislation in over 20 years. This session will explore how launch excellence teams adapt their strategies to navigate regulatory change, accelerate approvals, and maintain a competitive advantage across European markets.
Ana Mitic
Associate Director Launch Excellence - Marketing Europe, Neuro-PsychiatryTeva Pharmaceutical Industries Ltd.
Tirzah Kijzer
Senior Director Marketing & Launch ExcellenceTeva Pharmaceutical Industries Ltd.
10:00 am - 10:30 am
Inspiros Consulting Presentation
10:30 am - 11:00 am
Networking Break
11:00 am - 11:30 am
Panel Discussion: Course Correcting Launches in Real Time: How to Transform Early Warning Signals into Measurable Performance Improvements
Ester Guiu -
Director - Business & Launch Excellence, Global Commercial Operations,
Almirall
Stephan Tiedemann - Global Head of Launch Excellence & Insights, Global Asset + Commercial Strategy, Merz Therapeutics
The first months following launch present a critical window to influence long-term success. Organisations that establish the right KPIs, identify performance signals early, and respond with agility are better positioned to address issues before they impact commercial outcomes. Converting launch data into rapid, coordinated action is essential to maximising product uptake and achieving launch objectives.
Stephan Tiedemann
Global Head of Launch Excellence & Insights, Global Asset + Commercial StrategyMerz Therapeutics
11:30 am - 12:00 pm
Case Study Presentation: Launch Performance Optimisation: Embedding a Data-Driven Culture for Smarter Decision-Making
Jolanda Koenders -
International Business Unit Policy & Advocacy NS,
Takeda
Successful launches depend on more than a strong strategy, they require organisations to continuously measure performance, generate actionable insights and align teams around shared objectives. As AI and advanced analytics become increasingly accessible, leaders have a greater opportunity to create a culture where tracking, planning and data-driven decision-making drive better launch outcomes across both global and local markets.
12:00 pm - 1:00 pm
Networking Lunch Break
1:00 pm - 1:30 pm
Panel Discussion: Building a Supply Chain Strategy to Maximise Your Product’s Chance of Being “First-to-Market”
Oyana Goñi Revuelto -
Senior Director, Launch Excellence,
Bristol-Myers Squibb
Stephan Tiedemann - Global Head of Launch Excellence & Insights, Global Asset + Commercial Strategy, Merz Therapeutics
Stephan Tiedemann
Global Head of Launch Excellence & Insights, Global Asset + Commercial StrategyMerz Therapeutics
1:30 pm - 2:00 pm
Interactive Session: Breaking Down Silos to Win the Launch
Michael Takla -
Head of Global Launch Excellence Enablement,
Viatris
Put your cross-functional collaboration skills to the test in this interactive, game-based session led by Michael Takla. Working in teams, participants will navigate a series of real-world launch challenges, competing priorities and unexpected curveballs to uncover what it really takes to align functions and deliver a successful launch.
• Experiencing first-hand how communication gaps, conflicting priorities and siloed decision-making can impact launch execution
• Exploring practical ways to build trust, clarify ownership and improve collaboration across functions
• Walking away with actionable lessons for creating stronger, more agile cross-functional launch teams
2:00 pm - 2:30 pm
Networking Break
2:30 pm - 4:00 pm
Roundtable Discussion: Functional Roles, Contribution and Accountability for Cross- Functionally Aligned Collaboration and Measurable Launch Performance
Troels Sørensen -
Global Head Clinical Practice,
Boehringer Ingelheim
Launch excellence is achieved when every function works towards shared objectives. This interactive roundtable begins with participants breaking into functional groups (e.g. medical affairs, market access, commercial, regulatory, supply chain) to define their functional contributions and accountability to common cross-functional goals that will have been discussed during the conference and the practical improvements to live up to these. Each group will present its key recommendations back to the full room for cross-functional feedback, challenges, and advice. Together, you'll exchange best practices, stress-test assumptions and identify concrete ways to strengthen collaboration, improve launch performance, and drive better outcomes across the enterprise.
