Stephan Tiedemann

Global Head of Launch Excellence & Insights, Global Asset + Commercial Strategy Merz Therapeutics

Pharma Launch Excellence Summit Main Conference Day 2: Thursday 3rd December

11:00 AM Panel Discussion: Course Correcting Launches in Real Time: How to Transform Early Warning Signals into Measurable Performance Improvements

The first months following launch present a critical window to influence long-term success. Organisations that establish the right KPIs, identify performance signals early, and respond with agility are better positioned to address issues before they impact commercial outcomes. Converting launch data into rapid, coordinated action is essential to maximising product uptake and achieving launch objectives.

• Establishing meaningful KPIs to monitor early launch performance during the critical post launch optimisation window

• Detecting performance signals to diagnose root causes of launch failures quickly

• Implementing rapid mitigation strategies to course correct and optimise launch execution in real time

1:00 PM Panel Discussion: Building a Supply Chain Strategy to Maximise Your Product’s Chance of Being “First-to-Market”

Supply chain excellence is no longer just an operational priority. It is a competitive advantage that can determine launch success. This session will explore how early supply chain planning and cross-functional alignment can accelerate market entry, strengthen launch readiness, and improve patient access.

• Learning how to leverage the supply chain to gain a competitive advantage for your next launch

• Discovering how to streamline supply chain operations to accelerate market entry and ensure timely patient access to therapy

• Navigating the complexities of global supply chains by aligning your launch team's goals with the supply chain function early to ensure readiness across diverse markets and distribution networks

Check out the incredible speaker line-up to see who will be joining Stephan.

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