Oyana Goñi Revuelto

Senior Director, Launch Excellence Bristol-Myers Squibb

Oyana Goñi is a seasoned pharmaceutical executive with over two decades of experience at Bristol Myers Squibb, spanning global leadership roles in Launch Excellence, Strategy & Process Optimization, and Manufacturing Operations. Currently serving as Senior Director, CPSO Launch Excellence, she leads global teams in preparing and executing new product launches across Pharma and Biologics platforms, while shaping long-term strategic roadmaps for launch capabilities. Her previous roles include driving transformation in Global Market Supply Operations (GMSO), optimizing compliance and S&OP processes, and spearheading strategic initiatives to enhance organizational culture and performance. Oyana has led cross-functional and international teams through complex product launches, tech transfers, and site readiness initiatives, consistently delivering operational excellence and strategic impact. Earlier in her career, she held key positions in manufacturing technology and sterile operations, managing large teams and multimillion-dollar budgets, while ensuring compliance, efficiency, and continuous improvement. Her international assignments and leadership in regulatory and lifecycle management projects underscore her global perspective and deep industry expertise.

Pharma Launch Excellence Summit Pre-Conference Workshop Day: Tuesday 1st December

9:00 AM Workshop: Building a Launch Excellence Toolkit: Defining Milestones & Tracking KPIs to Optimise Launch Performance

Successful launches require more than a strong strategy. They require clear milestones, measurable KPIs, and real-time visibility across every function. This interactive workshop will explore how your team can build a practical launch excellence toolkit to track progress and drive continuous, measurable performance improvement.

• Defining what launch success looks like and establishing meaningful milestones to measure progress

• Discovering KPIs and tracking tools that enable teams to monitor performance, identify gaps, and drive continuous improvement

• Leveraging data and dashboards to provide real-time visibility across critical launch functions, including market access, supply chain, medical affairs, commercial, and regulatory teams

• Creating a unified approach for performance tracking to drive cross-functional alignment and streamline launch execution

Pharma Launch Excellence Summit Main Conference Day 1: Wednesday 2nd December

11:30 AM Case Study Presentation: Tearing Down Silos to Build High-Performing Cross-Functional Teams to Drive Launch Excellence

Launch success depends on seamless collaboration across medical, commercial, market access, regulatory, supply chain, and beyond. This session will explore practical approaches to aligning cross-functional teams, improving governance, and leveraging technology to improve coordination and launch execution.

• Defining clear launch roles, responsibilities, and reporting lines to improve coordination and accountability across functions involved in launch

• Overcoming challenges caused by misaligned timelines, poor communication, duplicated activities, and competing priorities

• Utilising technological solutions to improve coordination, support decision-making, optimise budgeting, and prioritise launch activities

Check out the incredible speaker line-up to see who will be joining Oyana.

Download The Latest Agenda

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