Sophie Hoehlinger

Former Head of Global Launch Excellence UCB

Pharma Launch Excellence Summit Main Conference Day 1: Wednesday 2nd December

8:55 AM Chair's Opening Remarks

9:30 AM Panel Discussion: Building an Evidence-Based Package to Secure Premium Pricing & Reimbursement in Different Markets

As pricing and reimbursement scrutiny intensifies, demonstrating value through robust evidence has never been more important. This panel will explore how launch excellence teams can develop compelling evidence packages that meet diverse payer expectations, support premium pricing, and maximise reimbursement across global markets.

• Identifying what evidence is required to create a narrative that secures reimbursement and premium pricing – how does this evidence differ in markets around the world?

• Using data from comparative studies, benchmarking analyses and health economic models to support premium pricing and payer acceptance

• Learning how to ensure product value is effectively demonstrated and maintained in pricing discussions throughout the value chain to demonstrate value and return on investment

1:00 PM Roundtable Discussion: Sequencing Your Launch to Protect Pricing & Maximise Long-Term Product Value in Europe

Launch sequencing has become a strategic lever for protecting price, preserving market exclusivity, and maximising long-term product value. Join this interactive roundtable discussion to discuss with your peers how to explore how your team can optimise European launches whilst balancing pricing, reimbursement, and commercial objectives.

• Balancing market access, pricing, and commercial goals to determine how to optimise launch sequencing across Europe

• Discovering how international reference pricing can be utilised to secure the best price for your product

• Understanding how The EU Pharmaceutical Package will influence market exclusivity, launch timelines, and sequencing strategies

Pharma Launch Excellence Summit Main Conference Day 2: Thursday 3rd December

8:55 AM Chair's Opening Remarks

4:00 PM Chair’s Closing Remarks & End of Conference

Check out the incredible speaker line-up to see who will be joining Sophie.

Download The Latest Agenda

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