Jolanda Koenders

Head of Launch Excellence and New Product Planning, Central South East Europe Takeda

Jolanda Koenders is an accomplished leader in pharmaceutical commercialization, currently serving as Head of Launch Excellence and New Product Planning (NPP) at Takeda. In this role, she oversees launch readiness and strategic planning across 25 countries, guiding teams through complex, high-impact product introductions in a dynamic and diverse region. With a robust background spanning medical affairs, commercial strategy, market access, and digital innovation, Jolanda brings a uniquely integrated perspective to launch excellence. Jolanda has experience in delivering local and regional launch success as well as Global launch preparations. Her leadership has been instrumental in transforming the community into a high-performing platform that enables repeatable launch success and early cross-functional alignment. Jolanda is known for her ability to lead and inspire large, cross-cultural teams, fostering collaboration and accountability across functions. She has played a pivotal role in preparing the region for multiple concurrent launches, while championing partnership initiatives (H2O and Digital Tools to collect Patient Outcomes). A frequent speaker and thought leader, Jolanda shares insights on early NPP engagement, digital enablement, and best practices for early launch preparations. Her strategic foresight and operational excellence make her a trusted voice in the evolving landscape of pharmaceutical launches.