Ben Whitehouse

UK & IE General Manager Ascendis Pharma

Pharma Launch Excellence Summit Pre-Conference Focus Day: Launch Excellence in Rare Disease: Tuesday 1st December

3:10 PM Going from Zero to Launch: Building a Sustainable Patient Pathway to Accelerate Therapy Adoption & Ensure Commercial Success

Rare disease launches depend on finding the right patients fast, navigating diverse healthcare systems, turning limited datasets into actionable launch strategies, and building internal confidence to invest early. Launch leaders who get this right unlock faster therapy uptake and higher chances of launch success. Attend this expert-led session to understand how to:

• Leverage datasets to identify crisis and lost patients to accelerate early therapy uptake

• Apply AI-driven insights to build scalable, high impact patient pathways that enable

commercial launch success

• Secure internal buy-in to confidently navigate uncertain outcomes during launch execution

Check out the incredible speaker line-up to see who will be joining Ben.

Download The Latest Agenda

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