Dijana Krafcsik

Director, International Marketing - Rare Nephrology CSL

Pharma Launch Excellence Summit Pre-Conference Focus Day: Launch Excellence in Rare Disease: Tuesday 1st December

12:20 PM Case Study Presentation: Building a Robust Cross-Functional Alignment Strategy to Improve Rare Disease Launch Execution

Rare disease launches involve small patient populations, making every decision critical to success. To maximise impact, teams need clear objectives, streamlined operations and strong cross-functional alignment. Yet aligning global, regional, and functional teams remains a significant challenge. How can launch excellence teams improve collaboration, accountability, and visibility while maintaining the agility needed to navigate an unpredictable launch environment?

• Defining team roles and responsibilities to ensure accountability for key launch milestones.

• Increasing transparency across global, regional, and functional teams to improve visibility of progress against shared objectives

• Developing an effective tracking tool to simplify the management of cross-functional launch activities across global teams

• Building a proactive risk mitigation strategy to help teams anticipate and respond to the unique challenges and uncertainties of rare disease launches

Check out the incredible speaker line-up to see who will be joining Dijana.

Download The Latest Agenda

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