Graham Addison

Senior Director, Global Launch and Marketing Excellence AstraZeneca

Graham Addison leads Global Launch & Marketing Excellence at AstraZeneca from the Barcelona Global Hub, shaping the company’s strategic marketing vision and roadmap. With over 20 years in the pharmaceutical industry-including roles at Pfizer, Bristol Myers Squibb, and AstraZeneca-he’s known for strategic clarity, creative leadership, and his ability to inspire high-performing teams.

Since joining AstraZeneca in 2014, Graham has driven global brand growth, most notably leading BRILINTA to $1.3B in sales amid major market disruptions. As Global Head of Marketing, he’s redefined brand strategy across key regions, championing innovation through AR, VR, and AI to enhance impact and engagement.

Recognised by the Pharmaceutical Marketing Society and Marketing Week for marketing excellence, Graham blends patient-centricity with commercial acumen, consistently delivering bold ideas that move the business-and healthcare-forward.

Check out the incredible speaker line-up to see who will be joining Graham.

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