Marcus Neumann

Global Director Launch & Commercial Excellence Novo Nordisk

Pharma Launch Excellence Summit Main Conference Day 1: Wednesday 2nd December

4:00 PM Case Study Presentation: AI-Powered Launch Excellence: Orchestrating Cross-Functional Success in Emerging Treatment Areas

When launching in new therapeutic areas, teams face increasing pressure to allocate resources effectively, demonstrate impact, and deliver cross-functional alignment. AI is rapidly emerging as a critical enabler, helping teams move beyond assumptions and make data-driven decisions around resourcing, performance measurement, and launch execution. Harnessing these capabilities can improve benchmarking, inform investment decisions, and create greater confidence in launch readiness and outcomes.

• Optimising launch execution through AI-powered resource allocation and scenario planning

• Improving launch outcomes with predictive insights and data-led benchmarking

• Measuring business impact through AI-enabled launch KPIs tailored to new treatment

areas

Check out the incredible speaker line-up to see who will be joining Marcus.

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