Matthew Salzmann

Head of Global Launch Excellence Viatris

Pharma Launch Excellence Summit Main Conference Day 1: Wednesday 2nd December

9:00 AM Case Study Presentation: Turning Lessons from Launch Successes & Failures into a Proven Blueprint for Launch Excellence in 2027

Commercial success is no longer guaranteed by strong clinical data alone. Increasingly complex markets, stakeholder expectations and fierce competition mean that even promising therapies can underperform at launch. Organisations need a clear, repeatable definition of launch excellence, one that reflects regional realities, incorporates lessons from both successes and failures, and ensures teams work together efficiently.

• Defining what global launch excellence looks like using data-driven performance heatmaps to create a repeatable framework for launch success

• Examining lessons from breakthrough and underperforming product launches to understand how you can apply them to your next launch

• Orchestrating cross-functional alignment between AI, supply chain, regulatory, medical affairs teams and other stakeholder groups to deliver consistent launch execution

9:30 AM Panel Discussion: Building an Evidence-Based Package to Secure Premium Pricing & Reimbursement in Different Markets

As pricing and reimbursement scrutiny intensifies, demonstrating value through robust evidence has never been more important. This panel will explore how launch excellence teams can develop compelling evidence packages that meet diverse payer expectations, support premium pricing, and maximise reimbursement across global markets.

• Identifying what evidence is required to create a narrative that secures reimbursement and premium pricing – how does this evidence differ in markets around the world?

• Using data from comparative studies, benchmarking analyses and health economic models to support premium pricing and payer acceptance

• Learning how to ensure product value is effectively demonstrated and maintained in pricing discussions throughout the value chain to demonstrate value and return on investment

Check out the incredible speaker line-up to see who will be joining Matthew.

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