Maxine Smith

Senior Vice President – Co-Lead Commercial Prescient

Pharma Launch Excellence Summit Main Conference Day 1: Wednesday 2nd December

11:00 AM Podium Presentation: Precision Launch: Winning the Moments That Matter Most

Every launch has moments that carry more weight than others. Decisions, assumptions and shifts in the market can have an outsized impact on what happens next. At PHLEX EU, Maxine Smith and Melissa Dagless will share our thinking on Precision Launch and how teams can identify the 'must-win moments' that matter most for their specific launch.

A key part of this is precision archetyping. Understanding the type of launch you are facing, and the dynamics that make it distinctive, helps teams focus on the decisions that matter most rather than applying the same launch playbook to every situation. During the session, we'll explore:

• How to identify the must-win moments that can shape a launch trajectory

• How precision archetyping can help teams focus effort where it matters most

• How benchmarking, scenario thinking and decision rehearsal can stress-test critical

assumptions

• Which signals should trigger action

• How teams can adapt as launch conditions change

• The goal is to know what kind of launch you are facing, what you need to get right and

when you may need to change course.

Check out the incredible speaker line-up to see who will be joining Maxine.

Download The Latest Agenda

In Partnership With:

QUESTIONS?

Address: IQPC Ltd, 129 Wilton Road,
London SW1V 1JZ
Telephone: 44 (0) 207 368 9300
Fax: 44 (0) 207 368 9301
Email: enquire@iqpc.co.uk