Oksana Pavlenko

Head of Marketing Biologics Europe Dr. Reddy's

Pharma Launch Excellence Summit Main Conference Day 1: Wednesday 2nd December

2:30 PM Case Study Presentation: Building Archetypes to Launch Successfully Across Diverse Markets: Comparing & Contrasting Originator Drugs & Biosimilars

No two launches are the same, particularly when launching originator medicines and biosimilars across diverse global markets. This session will explore how launch excellence teams can develop flexible launch archetypes that balance the goals of global teams with local market needs to maximise launch success for originator drugs and biosimilars alike.

• Learning how to create launch archetypes for new product launches to reflect critical market dynamics, pricing environments, and stakeholder needs

• Integrating objectives of global and local launch teams into your launch strategy to minimise friction and maximise launch effort

• Building a decision framework to ensure local launch decisions strengthen, rather than compromise global launch success

Check out the incredible speaker line-up to see who will be joining Oksana.

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