Selena Freisens

Head of Global Medical Affairs Merz Therapeutics

Pharma Launch Excellence Summit Main Conference Day 1: Wednesday 2nd December

2:00 PM Panel Discussion: Leveraging Medical Affairs to Build Evidence, Engage Stakeholders, & Accelerate Launch Success

Medical affairs has evolved from a launch support function into a key driver of launch success. With long-term launch performance often determined within the first six months post-launch, medical affairs teams can be utilised to gather evidence early, effectively engage stakeholders and ensure that appropriate healthcare systems are ready to adopt a new product at launch.

• Learning why engaging the medical affairs function 48–60 months before launch is critical to drive launch success

• Hearing how to effectively leverage medical affairs teams to lead evidence generation when preparing for launch execution

• Using the medical affairs function to prepare healthcare systems for rapid adoption of therapies at launch: What steps can you take?

Check out the incredible speaker line-up to see who will be joining Selena.

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