Yariv Hefez

Former Senior Vice President Head Global Business Franchise Oncology Merck

Pharma Launch Excellence Summit Main Conference Day 1: Wednesday 2nd December

11:00 AM Panel Discussion: Best Practices for Driving AI Adoption & Change Management Across Your Teams to Optimise Launch Performance

The buzz around the integration of AI in pharmaceutical launches is real, but where is it delivering measurable value today? This session will showcase practical applications of AI across the launch lifecycle, demonstrating how data-driven insights can improve decision-making, optimise commercial performance, and identify opportunities earlier while overcoming data and governance challenges.

• Explaining how AI systems and human expertise can work together to impact launch operating models in your teams

• Outlining practical steps you can take to facilitate behavioural change and optimise change management when integrating AI into launch operations

• Using AI to streamline communication and foster collaborative environments within your launch teams

3:30 PM Case Study Presentation: From Launch Readiness to Launch Responsiveness: Using AI to Adapt Strategy in Real Time

As launches become increasingly complex, AI is enabling launch excellence teams to move beyond static launch plans and respond to changing market dynamics in real time. This case study explores how AI-driven insights and analytics can optimise launch performance by supporting faster, data-driven decision making across the product lifecycle.

• Leveraging AI-powered dashboards, analytics, and data processing to react to changing market dynamics to optimise launch trajectory

• Monitoring adoption curves and using AI to take corrective action when launches underperform

• Understanding how AI can influence pre-launch and post-launch operations, from market analysis and R&D to field force allocation, legal, compliance, medical affairs and more

Check out the incredible speaker line-up to see who will be joining Yariv.

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