Customer Data Management: A Business Imperative for the Next Decade - Best Practices and Market Insights from Industry Leaders
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While digital transformation is underway in life sciences and regulatory constraints such as transparency or GDPR is growing, customer reference data still lags behind.
Today, there are major gaps between where the life sciences industry is with customer data and where the industry wants to go. Companies would like to have a complete and real time customer view, increase efficiency of sales and marketing teams, improve marketing analysis and decision making, get reliable data for transparency reporting…. but due to poor customer data quality they can’t achieve all these.
How are organizations managing their customer data and what data initiatives are they implementing to increase sales, marketing and compliance effectiveness?
Join data experts, Guillaume Roussel, Director of Strategy for Veeva OpenData in Europe at Veeva Systems, Jean-Louis Faure, Executive Director, Advisory Life Sciences, and Fabrice Naftalski, Attorney at law Partner/Global Head of Data Protection at Ernst & Young to:
- Hear analysis on key findings from recent European survey on customer data
- Explore customer data best practices to support your digital transformation and better respond to compliance constraints
- Understand how to apply best practices to your business
Don’t miss this opportunity, access on demand today.
Director of Strategy for Veeva OpenData
Executive Director of Advisory Life Sciences
Ernst & Young
Attorney at law Partner/Global Head of Data Protection
Ernst & Young