The Sorry State of Pharma Mobile Health Apps & What To Do About It
This webinar will cover:
- The Sorry State of Pharma Mobile Health Apps
- Pharma Mobile App Best Practices Survey Results
- What's Needed for Pharma to Develop Quality mHealth Apps?
- Seeking Pharma Mobile App Pioneers
This webinar was recorded as part of the Pharmaceutical & Healthcare Mobility Open House brought to you by Globo and Apperian.
Presenters:
John Mack
Editor & Publisher
Pharma Marketing News
Pharmaguy (@pharmaguy) – also known as John Mack – is the Publisher and Editor of Pharma Marketing News, an independent monthly electronic newsletter focused on issues of importance to pharmaceutical marketing executives. Pharmaguy is also an accomplished blogger. In January 2005, he created Pharma Marketing Blog (www.pharmamarketingblog.com), which focuses on commentary about topical pharmaceutical marketing issues. Pharma Marketing Blog was cited by the Wall Street Journal as a blog “insiders read to stay current” and by MedAdNews as "...often-entertaining, always informative..."
Previously, Pharmaguy – who was then known only as John Mack – was a consultant in the Life Sciences Practice at Answerthink, where he managed projects such as pharmaceutical direct-to-consumer marketing and physician web site development, privacy policy assessments, and HIPAA awareness workshops. Mr. Mack also owned and managed PharmInfoNet, a "Top 20 Health Site" focused on drug information content and databases for physicians and pharmacists. In 1999, he sold this web site to Mediconsult and became its Director of Drug Information.
o Participated as Panel Member at 1996 FDA Hearing on Internet
o Co-Founded Internet Healthcare Coalition (1997)
o Co-Authored the eHealth Code of Ethics (2000)
o Blogged About Pharmaceutical Digital Marketing Practices Since 2005
o Spoke at the 2009 FDA Hearing on Social Media
