How to Improve Global Marketing: Can Digital Asset Management Help?
The difficult task today is to market globally, message locally and maintain compliance throughout. Product campaigns are no longer defined by Direct-to-Physician marketing alone but must include the end consumer, and advocates along the way.
It is not just about price, placement and promotion. It is about analytics, targeting customers, localizing (or personalizing) communications and utilizing multiple distribution platforms (e.g., print, mobile, web, etc.) to engage audiences with the right information, education, and/or offer when, where, and how they want to receive it.
This transformation is driving pharmaceutical companies to change marketing approaches and not only streamline marketing workflows but re-invent them. Many are turning to Digital Asset Management (DAM) systems to provide a critical common platform for global review, fulfillment and distribution of their marketing content and for managing individual brands.
Learn how major pharmaceutical companies are employing Digital Asset Management to effectively:
- Reduce costs and increase process efficiencies in the creation and distribution of marketing materials
- Enable consistent global brand management, while controlling local messaging
- Securely manage, reuse and share work-in-progress and approved images, brochures, videos, etc.
- Perform collaborative medical-legal review
- Power globally accessible portals for on-demand, regional fulfillment
- Consolidate legacy systems
Don't miss this in-depth Webinar with North Plains to learn how digital asset management can help you execute your global pharmaceutical marketing. With more panelists to be announced soon!
Presenters:
Joshua Duhl
Product Marketing
North Plains
Thierry Ondet
Global Brand Manager Urology/Oncology
Ferring Pharmaceuticals
Robin Parisse
Marketing/Business Development Professional
Alfred O'Neill
Group VP, Client Engagement and Strategy
Razorfish Health
Kate Edmonds
VP/Group Director
Digitas Health
