Marketing Globally, Locally and Regional in a Regulatory Environment
Today, Global Pharma Marketing is facing considerable challenges. Direct to Physician marketing is no longer sufficient on its own. Emerging technologies have changed the playing field. New communication channels exist and now need to be served. To be successful, companies must target specific audiences and localize content to engage each audience with the right compliant messages to every distribution outlet involved.
So, how do you manage brand consistency while allowing autonomy to local regions to message appropriately given increased economic pressures, competition and strict regulatory guidelines? More importantly can you do it more efficiently and deliver cost effective campaigns, manage distribution, and collaborate successfully while decreasing overall spend and driving revenues?
This complimentary webinar explores these topics and provides insights into powerful tools, workflows and the benefits of utilizing digital asset management (DAM) to further your infrastructure to better manage your content, workflows, and distribution.
Engage in a relevant discussion from multiple perspectives including the agency, the pharma marketer, and the DAM supplier. Bring your questions.
Presenters:
Dale Cooke
Regulatory Review
Digitas Health
Gurmit Sandhu
Indepedent Consultant
Joshua Duhl
Product Marketing
North Plains
Robin Parisse
Marketing/Business Development Professional
