Transforming digital marketing to amplify consumer empathy in a digital world

Following Pharma IQ and SGK Health’s virtual masterclass in December 2020, this trends report explores why authentic human-centric experiences are foundational to a pharma brands existence and the successful implementation of a digital marketing strategy

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Pharma IQ
01/18/2021

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Diving into the biggest challenges happening in digital marketing in pharma, Pharma IQ’s one-day masterclass provided attendees with strategies and solutions to amplify consumer-brand connections and navigate an increasingly digitalized business world.

With the online masterclass featuring a series of case studies from SGK Health and an exclusive keynote speaker from GSK, this trends report gives a detailed overview of the key concepts covered at the event – design-thinking, digital transformation and connected packaging – and, if achieved, what this will mean for pharma brands forging a patient-centric experience to make an impact that matters.

Download a copy of the trends report to explore how to:

  • Refocus on the human to reshape the pharma industry.
  • Redefine digital marketing in pharma with design thinking.
  • Develop a human-centric digital transformation strategy in pharma.
  • Take a smarter approach to pharma packaging to understand patient behavior.

You catch up on all the sessions from Pharma IQ’s masterclass, Transform your digital marketing strategies, here.  

We respect your privacy, by clicking "Download Your Copy" you agree to having your details passed onto the sponsor who may promote similar products and services related to your area of interest subject to their privacy policy. You have the right to object. In addition, you will receive our e-newsletter, including information on related online learning opportunities. For further information on how we process and monitor your personal data, and information about your privacy and opt-out rights, click here.

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