pharma marketing excellence
Pharmaceutical Marketing Excellence and Sales Force Effectiveness in Europe
April 14 by Pharma IQArguably there has never been a more important time for the pharmaceutical industry to review its sales and pharma marketing practices, as the sector faces the patent cliff and more generics are set...
The Dynamic Market: The Most Important Market Segment for Your Brand
September 03 by Pharmaceuticals & Biotechnology EditorThe following interviews are part of a Five-Part Series on Marketing Excellence, which draws on landmark IMS research on more than 3,000 new product launches and analysis of 50 in-line brands span...
