advertising
A Dose of Creativity: How Pharmaceutical Companies Are Changing the Way They Advertise
March 25 by Pharmaceuticals & Biotechnology EditorRik Haslam, executive creative partner at Brandpie, gives an analysis of the latest changes in pharmaceutical advertising
Patient Empowerment and Compliance:The Role of Direct to Consumer (DTC) Advertising
May 26 by James HarrisIt is a given fact that more households are wired to the internet and individuals are introduced to an onslaught of information for various venues. The internet is a tool that allows individua...