The pharma market is undergoing a significant transformation and shifting focus toward new digital health solutions.

Digital Marketing and Sales for Pharma is a series of free, live webinars that invite pharma marketing and sales experts to tackle the key challenges facing pharma marketers today - in particular, keeping up with an industry that is increasingly fast paced, agile and data driven.  

Discover how to build an effective agile marketing ecosystem and learn how to overcome the risks of falling behind if implementation is delayed. This keynote session, hosted by SGK Health, will demonstrate how to build a marketing ecosystem that’s agile enough to unlock transformative value – enabling you to reinvest in growth activities or apply directly to your bottom line. As part of a highly functioning ecosystem, you will also learn how to:

Speaker: John Lawrence, Consultant at SGK Health

In this session, you will learn about Google algorithm guidelines for content related to medical information. The most recent Google medic algorithm will also be covered in the session. Join Masood’s session to understand how to strengthen your digital commercial marketing capabilities by:

Speaker: Masood Sahibzada, Head of Digital Marketing at Raremark

Launching new pharmaceutical products in today's market can be challenging. In this demanding environment, yesterday's product launch strategies can no longer be relied upon to yield the expected patient, digital or business outcomes. The biggest challenge facing marketers in the pharmaceutical industry is not that they don’t have the right tools for the job, but instead, the business at large are often too risk averse to use them. To address this, the current generation of go-to-launch leaders will need to be business growth strategists, multichannel experts and not simply execution tacticians. Ignacio’s session will review how to:

Speaker: Ignacio Quiles Lara, Vice President and Commercial Director, Spain, OncoHematology at GSK