patient adherence
The Effect of Customer Empowerment on Adherence to Expert Advice
April 29 by Pharmaceuticals & Biotechnology EditorPoor patient adherence to medication is a global problem with enormous health and economic consequences. The pharmaceutical industry, for example, loses an estimated $564 billion per year, globally,...
Should Generics be 'Trade Dressed' to Boost Patient Compliance?
August 02 by Pharma IQIs it fair to say that providing patients with generics that look different from their branded counterparts has a negative impact on health outcomes? Would a uniform 'dress code' really be a...
Sharpen up on Patient Self-Management Approaches
May 31 by Helen WinsorSoren Skovlund, Director of Patient Research, Advocacy and Support at NovoNordisk, joins Helen Winsor from Pharma IQ, to discuss best practice approaches to patient education and self management....
30% of Diabetes Patients Admit Skipping Insulin Injections
May 19 by Helen WinsorPatricia DeCock, Medical Affairs Manager Diabetes at Sanofi Aventis, joins Pharma IQ to discuss the problems associated with patient adherence to treatment of Type 1 and 2 diabetes, in paediatrics,...
Stumbling Blocks for Patient Compliance in Parkinson’s Disease Treatment
May 12 by Helen WinsorNicolas Favre, International Brand Manager, Azilect at Lundbeck, joins Pharma IQ to discuss the commonly experienced patient adherence challenges for Parkinson’s Disease sufferers. He also...
Strategies to Improve Global Patient Adherence
May 12 by Pharma IQThe figures relating to patient adherence, in particularly with regard to chronic diseases, sometimes make for grim reading. Manish Gupta, chief executive officer of life sciences firm Indeg...
Novo Nordisk's Søren Skovlund Speaks to Pharma IQ about Best Practice Approaches to Patient Education and Self-Management
April 26 by Soren SkovlundSøren Skovlund is director of global patient research, advocacy and support in Novo Nordisk and oversees the global DAWN (Diabetes Attitudes Wishes & Needs) study led by Novo Nordisk. In...