10 Steps to Winning Pharmaceutical Business Online – Part 2


Pharma IQ
10/31/2012

Since its inception, Pharma IQ has worked with the biggest names in Pharma Business and has developed a winning strategy for developing a successful online presence, both for itself and anyone who wants to work with us. We have a newsletter subscription of 50,000 people, our LinkedIn Group has over 11,600 members, and we have 6,600 followers on twitter. If you want to know how to impress the people in the pharma industry and get your message across to them in the most efficient and convincing way, read the following tips and visit our pharma business resource centre for the rest of our top tips.

Step 3 - Work with the Editorial Team to Develop Your Key Message and Content

If you produce an interesting video, write an interesting article, or do something else that people find interesting, they’re more likely to buy your product or service. The right content can help you engage your target market. From Pharma-IQ.com HQ our Editors Andrea Charles and Niamh Madigan work with you to ensure your content is engaging and attracts the right audience.

Not convinced? Here are a few stats from the Custom Content Council:

90% of consumers find custom content useful

78% of people believe that organizations providing custom content are interested in building good relationships with them

77% of people understand that an organization’s goal for custom content is to sell them something, but are OK with it as long as it provides value

61% of people feel better about a company that delivers custom content

Step 4 - Determine Which Platforms Work for You and Your Audience

Once you know what you want to say. Let us help you determine which vehicle is best to convey your message to the market.

  • Whitepapers
  • Articles, podcasts or regular columns on PharmaIQ
  • Custom research projects
  • Webinars
  • eBooks
  • Infographics
  • Banners

Visit our content hub to see our existing webinars, whitepapers and articles, or see the rest of our top tips in our pharma business resource centre.

Alternatively download our Business Information Pack for further details of how Pharma IQ can help your business.