Dealing with Packaging Complexity

Andrew Love

In this series of articles I am going to discuss the topic of packaging complexity and outline a series of tips on approaches you can take to manage. So to start with, what is packaging complexity?  Many pharmaceutical companies have broad product portfolios that they are selling in multiple markets.  Beyond the US and big five European markets, sales volumes can drop dramatically for individual SKUs (stock keeping units – lowest saleable item).  Even within those market...
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