Eli Lilly Face Challenges involved in Complying to Serialisation Requirements with Success

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Eli Lilly's experience of complying with strict Turkish serialisation requirements has taught them how to handle future implementation of serialisation globally in a more effective manner, explains Hicham Safine, Europe/AMEA/CIS Quality Consultant at Eli Lilly. And just how will the Falsified Medicine Directive impact the pharmaceutical industry when fully implemented?
 
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