Don’t Be Afraid to Tell Consumers What They Need to Hear
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Consumers are bombarded with advertisements everywhere they turn. Pharmaceutical companies, in particular, struggle to capture consumers’ attention, differentiate their products, and hold viewers’ attention long enough to convey the important information they need to make decisions about their health.
By making education the core message, pharma companies can do more than just showcase use cases and side effects. They can connect with an audience that truly needs and understands...
