Market Intelligence – Why the Sales Force isn’t Enough
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If you don’t have a competitive advantage, don’t compete!” - Jack Welch
When a company is able to accurately assess the competition by gathering competitive information, it is in a better position to build differentiation for their company, thereby accelerating its growth in the market.
One of the biggest challenges for companies is to create a way of collecting, analyzing and archiving market intelligence.
A sales team has long been recognized as one of the key sources...
