The Commercialization Checklist: A Guide To Success For Emerging Pharma

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Paula Boultbee

There are questions virtually everyone in our industry asks when the topic of commercialization inevitably comes up: What is new in molecule commercialization? How do I beat my closest competitor? When do I initiate commercial activities? What can I do based on promotional regulations? The questions are many and the issue can be very confusing to navigate in a rapidly changing landscape. In all molecule commercial development there comes a time when strategy definition is critical. A c...
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