Are You Game? PlayStation 4's Lessons Learnt for the Pharma Supply Chain

What can the pharma supply chain learn from PlayStation 4? In this interview Michael Ahner, Head of Logistics Europe for Sony Computer Entertainment Europe, speaks to Andrea Charles from Pharma IQ about the need for increased flexibility in supply chain risk management strategy. Ahner also shares his insights and experiences from the launch of PS4 and supply chain best practice. Pharma IQ: Why is supply chain risk management so important today? M Ahner: As our product is in high demand,...
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