Make Your Patient the Hero - Chris Brogan on Social Media in Pharma
"What these people are looking for is information, not just about your drug, but about how to maintain and improve their lifestyle. Someone gets diabetes – what they want to know is, what should I do to improve my lifestyle? What can I avoid? What can I do better?," said Chris Brogan. In this video Chris Brogan shares with another 60-second tip for improving your social media strategy in pharma.
Chris Brogan, President, Human Business Works - With 11 years experience in online communities and social media, Chris consults with Fortune 100 and 500 companies like PepsiCo, General Motors, Microsoft, and more. He is also New York Times bestselling author, a featured monthly columnist at Entrepreneur Magazine and Chris's blog, [chrisbrogan.com], is in the Top 5 of the Advertising Age Power150.